I bought this lotion figuring it would be a cheaper alternative from using my usual Shiseido White Lucent lotion(retails for $65 at The Bay 75ml). I believe this moisturizer is a good alternative for people who have oily to combination skin but not dry skin. I have dry skin and I had to use another moisturizer ontop of the Aveeno.
Considering my dry skin, would I buy the Aveeno as an alternative from my Shiseido? No.
If I had oily to combination skin would this be a good alternative? Yes.